A Decade in the Making: Conscious Companies Enters Its Next Chapter
Since 2016, Conscious Companies has been a platform for re‑imagining leadership, one grounded in ethics, responsibility, and honour. Against the backdrop of global uncertainty and shifting systems, it has consistently championed leaders who choose integrity and courage over short‑term gain. Now, at its ten‑year milestone, Conscious Companies steps into a new phase of evolution, marked by a pivotal leadership transition.
The Transition: Slaven Gajović Takes the Helm
At the CEO Roundtable lunch in 2026, Brenda Kali, Founder of Conscious Companies, announced that Slaven Gajović, CEO of Maximum Group, will lead the organisation into its next chapter. Guided by his philosophy of Profit While Doing Good, Gajović brings over three decades of experience in transforming infrastructure into impact. His leadership has delivered sustainable mega‑projects, smart cities, and technology initiatives that uplift communities while aligning with global sustainable development goals.
This transition is not an ending but a renewal, a continuation of Conscious Companies’ mission to explore the deeper dimensions of business and human potential.
Profit While Doing Good: A Philosophy for the Future
Slaven Gajović’s philosophy is more than a slogan; it is a proven framework for conscious entrepreneurship. By embedding sustainability, community impact, and profitability into every initiative, he demonstrates that business can be both profitable and purposeful.
His leadership at Maximum Group has already shown how mega‑projects can be designed as ecosystems, integrating renewable energy, digital infrastructure, and community‑centric design. Now, this philosophy will anchor Conscious Companies as it expands its global reach.
Conscious Leadership in a Time of Global Uncertainty
The world is facing unprecedented leadership challenges. Systems are shifting, familiar certainties are dissolving, and the demand for leaders who act with conscience, clarity, and care has never been greater. Conscious Companies’ next chapter responds to this call by offering leaders a renewed invitation to act ethically and responsibly in the world, embrace courage over convenience, and understand consciousness not as a concept, but as a lived experience.
This is leadership as stewardship, a commitment to building systems that outlive their founders and serve communities for generations.
Gratitude for Conscious Leaders
The CEO Roundtable was not only a milestone announcement but also a gathering of visionary leaders who embody the principles of conscious leadership. Their presence and participation made the event dynamic, insightful, and deeply inspiring. Conscious Companies extends heartfelt thanks to these leaders for contributing to an atmosphere of collaboration, courage, and shared responsibility.
This collective energy reflects the very essence of the organisation’s mission; leadership that is lived, not theorised. By engaging with the transition and offering their perspectives, these conscious leaders reinforced the importance of integrity, stewardship, and purpose in shaping the next decade of business and society.
Brenda Kali’s Endorsement
Commenting on the transition, Brenda Kali emphasised that Conscious Companies was always intended to be a living body of work, a legacy that grows, adapts, and finds the leadership it needs for each moment in time. She described Gajović as a natural fit for the organisation’s global aspirations, highlighting his ability to lead with both vision and conscience.
Her words underscore the essence of this milestone, “Conscious Companies is not static; it is evolving to meet the demands of a changing world.”
A Renewed Invitation to Leaders
As Conscious Companies enters its next decade, it is clear that leadership must be guided not only by intellect and ambition, but by conscience, clarity, care, and awareness. With Slaven Gajović at the helm, the organisation is poised to expand its influence globally, proving that conscious leadership can drive both profitability and purpose.
This is more than a leadership transition, it is a call to action for leaders everywhere to embrace responsibility, courage, and integrity in shaping the future.