MAXIRISE: Empowering Youth, Elevating Futures
A bold initiative by Maximum Group and Africa Rise, connecting South African youth with industry leaders to unlock entrepreneurial potential, drive job creation, and shape a more inclusive economy.
MaxiRise is a transformative youth development initiative by Maximum Group, in collaboration with Africa Rise. It’s designed to ignite ambition, nurture entrepreneurial potential, and equip the next generation of South African changemakers with real-world tools for success. Through direct access to influential captains of industry, MaxiRise provides mentorship, business acumen, and market-ready insights that empower young people to build sustainable careers and become creators of opportunity in their communities. The programme delivers benefits such as entrepreneurial skills development, leadership training, network access, and enterprise readiness, all of which contribute to tackling South Africa’s youth unemployment crisis head-on.
MaxiRise also presents powerful opportunities for partners across sectors. Government agencies benefit by advancing their economic participation and enterprise development goals. Corporates fulfill ESG mandates while cultivating a future-ready, diverse talent pipeline. Non-profit and funding partners amplify social impact through measurable outcomes in youth upliftment and job creation. Academic institutions enrich their curricula with practical entrepreneurial learning and direct industry exposure. All partners gain brand visibility, reputational equity, and alignment with a national movement that prioritizes inclusive economic growth.
This initiative aligns with Maximum Group’s broader 100 Million Jobs Vision, a bold platform aiming to catalyze over 100 million job opportunities for South African youth through AI, innovation, collaboration, and entrepreneurship. Together, MaxiRise and the 100 Million Jobs initiative represent a systemic, scalable, and sustainable approach to building a thriving economy driven by empowered youth.